Choose the perfect domain for your website to maximize visitor traffic. You can change your custom domain for your website anytime. Though we recommend you do so infrequently because it takes time to rebuild your brand, appear in search engines, and for your audience to learn your new domain.

Changing Your Domain

The process to change your domain is simple. First you will add your new domain to your website.

Start by going to web.univer.se. Select your website and select Domains at the top of the of the page. Here you will see your current free Universe subdomain as well as any custom domains already attached to your website.

Next on the blue banner, tap Add. This will take you through the flow to add a new domain to your website. Search for the new domain you would like to add and tap the price to purchase.

After you have selected and paid for your new domain. You will see your new domain appear in the domains list for your website. Do not worry if it shows pending at first. It can take up to a couple hours for domains to register, provision, and propagate. Though typically domains are live in just a few minutes.

At this point your new domain is working for your website. Your old domain will also continue to work until the subscription expires.

Protect Your Brand

Universe supports websites with multiple domains. It is possible to keep your original domain active to ensure customers can always find your website. Keeping both domains active will ensure all your old links continue to work. This is perfect for ensuring no one uses your old domain to steal your customers or tarnish your brand.

If you would like to release your old domain back to the market. Contact customer support and we will help you remove it and turn off auto renew for your original subscription.

Should you change your domain?

When should you change your domain instead of creating a new website? The answer depends on your goal and how related your new domain is to your current domain.

If you are changing or expanding your brand but intend to keep the same audience then a second domain or domain replacement is a great option. For example if your domain is johnslawncare.com and you are expanding into other outdoor services you may want to purchase johnslandscaping.com and use it as your new domain.

However if your goal is to start over with a new audience it will serve you better to start a new website. For example if your domain is johnslawncare.com and you are getting out of the lawn care business and into a new business selling jewelry it would be better to start a new website with new domain johnsjewelry.com.

The reason this matters is because your website is a combination of a lot of factors beyond the domain. You might have sales history, traffic analytics, search engine indexing, and existing audience. Each of these things will be carried over if you simply change your domain. This is ideal if your new goals match the original website. But if your goals have changed, a clean start will help your new site thrive.