Marketing integrations allow you to share data about your site visitors with popular third party marketing platforms. Universe currently supports integrations with both Meta (Facebook) Pixel and Google Analytics.

Google Analytics

Google Analytics can provide additional information and insights about your site visitors. Google Analytics can offer information about where your site visitors came from and even have a look into what they engage with after arriving. Learn more about adding Google Analytics to your website here.

Meta Tracking Pixel

Meta Pixel is a tool that provides Facebook and Meta information about your site visitors such as the device they are on, where in the world they are connecting from, and more. Facebook uses to provide targeted ads across their platform. For example, if a visitor views a product on your website, Pixel can read that information and serve them ads for similar products on Facebook.com. You can also pay Facebook to serve your own ads to that user on Facebook.com. This tool is required to evaluate the effectiveness of paid Facebook and Instagram advertisements. Learn more about adding Meta Pixel to your Univer.se site here.

Would you like to see other third-party marketing integrations added to Univer.se? We would love to hear your thoughts! Please let us know what you would like to see added by shooting us an email at requestafeature@univer.se.