Best Practice #1: Communicate. Communicate. Communicate.
No matter the type of product or service you are providing, make sure you communicate clearly with your customer!
Here’s a checklist to help you out:
- Contact customers and confirm that you’ve received their order
- Send shipping information or confirmation of digital delivery
- Update your customers on any Shipping delays
- Follow-up by thanking your customer for their purchase and ensuring they are satisfied
- If your customer is not satisfied and reaches out to you, work with them to find a solution before it becomes a bank dispute.
- If an item is out of stock, let your customer know immediately and offer to refund.
Best Practice #2: Educate Your Customers, Knowledge is Power!
The more your customers know about your products and services, the better you’re able to manage their expectations, and you both can have a great purchasing experience.
Does your website have:
- Clearly visible Shipping and Return Policies
- An FAQ page that answers customer questions before they have to ask
- Accurate photos and product descriptions
- Multiple contact methods to get in touch with you if issues arise
Best Practice #3: Be Vigilant for the Signs of Fraud
Sometimes a purchase is too good to be true. It’s important to be aware of the signs of fraud, so that you can stop before they become an official dispute.
What to look for:
- Is a customer paying with a prepaid card and making several large purchases?
- When you contact your customer do they respond appropriately to you?
- Does the contact information your customer provided correct and accurate?